101 Ways to Use Twitter in Your Hospital

October 8th, 2009

Nurses are an essential part of hospitals and can function as a communication lifeline to patients, doctors, and others in the facility. These days, there are lots of different tools you can use to communicate, but Twitter is an exciting one to consider, just because it holds so much potential. Read on, and you’ll learn about 101 different ways you can use Twitter in your hospital.

Marketing & Public Relations

Get the word out and promote your hospital with Twitter.

  1. Monitor for problems: Find out what’s being said about your hospital, and respond to it on Twitter.
  2. Get support for causes: Tweet about causes that are important to your hospital and patients.
  3. Share news releases: Use your hospital’s official Twitter channel to let people know what’s happening.
  4. Announce new locations: Let followers know when you’re opening up a new branch or department of the hospital.
  5. Promote your brand: Use Twitter to protect your online reputation and build a consistent brand.
  6. Share new services: Alert the community when you have new services to offer at your hospital.
  7. Promote specials: Share health assessment specials and more to let people know about offerings available at the hospital.
  8. Announce new physicians: Let followers know when you have a new physician join your team.
  9. Share your hospital’s view: Let the public know your hospital’s stance and insights on health care reform.
  10. Post events: Promote events happening at your hospital with the help of Twitter.

Patient Relations

You can use Twitter to better communicate and connect with your patients.

  1. Get to know your patients: Learn about the people behind the procedure by following patients on Twitter.
  2. Remind patients of pre-operative procedures: Send patients tweets to remind them to avoid food and other cautions before their surgery.
  3. Send appointment reminders: Create pre-scheduled tweets to remind patients of appointments.
  4. Alert patients to new information: Tweet patients when new information is available on your website.
  5. Share surgical results: Easily update entire groups of friends and family members on procedure results using Twitter.
  6. Prescription management: Offer reminders for prescriptions and refill reminders via Twitter.
  7. Gain the trust of your patients: Connect with patients on Twitter so that they know hospital professionals personally and can trust them more.
  8. Set appointments: Accept appointments, or alert patients when appointments open up via Twitter.
  9. Tweet patients when the doctor is running late: Let patients know when the doctor is running behind schedule so they can plan accordingly.
  10. Send follow up reminders: Share follow up information with patients after they’ve left the hospital.
  11. Use Twitter for check ins: Get check ins from psychiatric patients using Twitter.
  12. Tweet doctors when patients are running late: Allow doctors to better plan their time by alerting them when patients are going to be late.
  13. Alert patients to reports: Tweet your patients when medical reports are available.
  14. Connect with patient contacts: Share the names of florists and more by connecting with the loved ones of patients.
  15. Satisfaction surveys: Get real-time satisfaction surveys with immediate follow up through Twitter.
  16. Find out what patients want: Reach out to followers in your community and ask them about their ideal hospital experience.
  17. Offer customer service: Use Twitter for internal facility customer service in your Hospital.
  18. Remind patients to schedule appointments: Send reminders to patients when they need to schedule follow up appointments or treatment series.
  19. Follow up with patients: Stay in touch with patients to see how they are doing after you’ve treated them.
  20. Remind patients to test at home: Send reminders for patients to take blood sugar, blood pressure, and more.
  21. Send patient questionnaires: Tweet patients a link to questionnaires to be filled out.
  22. Coordinate transportation: Alert your patient’s driver when they are ready to be picked up.

Community

These are some of the ways you can use Twitter in your hospital’s community.

  1. Share photos: Post photos of hospital events to show the community what they can be a part of.
  2. Encourage patients to share their experiences: Help facilitate patient to patient communication by encouraging patients to Twitter about their hospital experience.
  3. Promote awareness: Raise awareness about domestic violence, child abuse and more through Twitter.
  4. Send Amber Alerts: Issue Amber Alerts to your staff and followers using Twitter.
  5. Use Twitter for fund raising: Raise awareness and funds through Twitter.
  6. Alert for missing patients: Send out alerts about missing patients and nursing home residents.
  7. Discuss health care policy: Discuss health care policy with others in the community.

Hospital Needs

Use Twitter to help satisfy hospital needs.

  1. Find study participants: Discuss your need for study participants to find volunteers on Twitter.
  2. Get answers to questions: Build a community of doctors and other medical professionals around the world, and you can have access to more qualified knowledge at once than ever before.
  3. Find donors: Share your need for organs and more to help save patient lives with information.
  4. Follow health news: Follow Twitter accounts that offer up to date health news to stay in the loop.
  5. Promote drives: If you’re in need of blood or bone marrow, let people know about drives to collect them.

Staff

These are some of the ways you can use Twitter to communicate with your staff.

  1. Update staff: Twitter offers an easily updateable platform for offering information to your staff.
  2. Send reminders about meetings: Tweet your staff to remind them about important meetings.
  3. Report injuries: Share staff injuries through Twitter.
  4. Offer weather reports: Alert staff of inclement weather so they can plan for extra time to get in.
  5. Share articles of interest: Post peer to peer reviews of articles of interest.
  6. Share job openings: Let staff and potential employees know about new openings in your hospital.
  7. Share your culture: Show off your hospital’s culture to potential employees by using Twitter.
  8. Arrange shifts: Offer shift bidding or other scheduling arrangements through Twitter.
  9. Host and promote networking opportunities: Get your followers together to network and discuss the hospital.
  10. Doctor assistance: Consult with other doctors through DM to discuss diagnosis and procedure.
  11. Share policy and procedure updates: Through Twitter, you can update staff on changes to policies and procedures.
  12. Share continuing education opportunities: Alert staff to events and opportunities that they can use for continuing medical education.
  13. Location awareness: Use Twitter as a remote health monitoring system.

  14. Recruit employees: Use Twitter to attract key talent to your hospital.
  15. Share test preparation: Prepare staff for licensing tests using Twitter updates.
  16. Staff communication: Use Twitter to discuss non-urgent matters with team members.
  17. Get feedback: Share ideas and projects to get instant feedback from followers.

Support

Here you’ll learn how to use Twitter for support groups.

  1. Make Twitter a support group: Offer supportive messages to those with diseases, or who are trying to quit smoking by building communities around a Twitter account.
  2. Remind patients of support group meetings: Let patients know when support group meetings are available.

Knowledge

Use Twitter to gain and share knowledge for your hospital.

  1. Share medical news updates: Alert your followers to important developments in medical news on Twitter.
  2. Provide useful links: Link Twitter followers to resources on your hospital’s website and beyond.
  3. Crowdsource resources: Get resources and knowledge from your Twitter community.
  4. Share and exchange health tips: Offer tips and knowledge on Twitter, and find even more to share.
  5. Share healthy living tips: Publish health tips on Twitter to help people and be seen as a beacon of information in your community.
  6. Share hospital blog posts and news: Use Twitter as an RSS feed to keep followers updated on your newest posts and news releases.
  7. Broadcast meetings: Offer live tweeting of important meetings and events that patients, experts, and the public may be interested in.
  8. Become a part of the community: Join an active group of doctors, nurses, healthcare lawyers, and medical librarians on Twitter.
  9. Share procedures: Live tweet surgical procedures to offer medical learning to anyone who is interested in it.
  10. Follow conferences: Experience conferences without having to actually attend them by using Twitter.
  11. Answer questions: When live-tweeting surgeries, open up the option to have a question and answer session during the procedure.
  12. Share a link of the day: Reach your hospital’s audience with useful information by providing highlights like a link of the day.
  13. Use Twitter for teaching: Offer questions and answers to medical students via Twitter.

Monitoring

These are some of the ways Twitter can be used for hospital monitoring.

  1. Monitor pandemics: Set up alerts on Twitter to learn when viruses are becoming prevalent in your area.
  2. Learn about developing pharmaceuticals: Stay on the front line of developing pharmaceuticals by following their progress on Twitter.
  3. Set up silent codes: Send out silent alarms for psychiatric emergencies and security incidents.
  4. Connect and track rare diseases: Connect patients with rare diseases with each other as well as useful resources.
  5. Learn about news first: News often breaks first on Twitter, so you can find out about accidents that may be coming your way even earlier than before.
  6. Track toxic diseases: Learn about the progress of toxic diseases through Twitter.

Public Health

Consider these Twitter public health functions.

  1. Share public safety announcements: Communicate safety announcements through Twitter.
  2. Offer health alerts: Alert followers of conditions that can trigger an asthma attack, emergency situations, and more.
  3. Send drug safety alerts: Share drug safety alerts from the FDA through twitter.
  4. Share the findings of a new study: Send tweets for medical breakthroughs and studies that are important to your patients.
  5. Report malfunctions: Share medical device malfunction alerts through Twitter.
  6. Share disaster alerts: Tweet when disaster strikes, and monitor Twitter to know when it’s coming.
  7. Share drug recalls: Alert patients and followers to recalls of drugs you’ve prescribed.
  8. Offer food safety alerts: Send out alerts about food recalls and safety to the community.
  9. Offer flu shot alerts: Share with your Twitter followers when flu shots are available at your hospital.
  10. Follow alerts from the CDC: Stay on top of the latest CDC health alerts on Twitter.

Medical Application

These are some the ways Twitter can be applied in the medical setting.

  1. Offer communication to paralyzed patients: Allow paralyzed patients to send Tweets just by thinking of them.
  2. Capture and report data: Use Twitter with biomedical devices to capture and report data.
  3. Personal health diaries: Set patients up with a Twitter account to give them an easily updateable and shareable health diary.
  4. Share lab information: Use Twitter to update nurses and physicians on laboratory values.
  5. Post nursing assessments to electronic medical records: Hospitals can use Twitter to put nursing assessments on electronic medical records.
  6. Track patient diets: Use Twitter to have patients track what they eat.
  7. Track trends: Track trends among your patients through Twitter.
  8. Track disease trends: Use Twitter to track trends on diseases.
  9. Monitor fetal kicking: Hospitals can set up a device that sends a Twitter message to parents and/or doctors and nurses every time a baby kicks.
  10. Track blood glucose: Use Twitter to have patients track their glucose readings.


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